Nas, who was just hospitalized for severe vertigo, is the newest celebrity to endorse the Hennessy brand.  In the past we've seen boxer Manny Pacquiao, singer Erykah Badu and film maker Martin Scorcese get behind the brand. 

As part of the campaign, Nas will perform a private concert in NYC on January 15th.  The event will be livestreamed.

Nas will also participate in a Q&A session before the show begins where fans can submit questions to Hennessy’s twitter account have them answered live.

Nas says he feels honored to have been chosen for Hennessy’s Wild Rabbit campaign. “This partnership with Hennessy has been almost two decades in the making.  I am honored to be included in the group of previous partners Hennessy has selected over the years and hope this campaign will inspire others to ‘never stop, never settle.”