Jaleel White of ‘Steve Urkel’ Fame Is Launching Purple Urkle Cannabis Line

"Road To The Altar" Set Visit ENCINO, CA - APRIL 04: Actor Jaleel White on the set of "Road To The Altar" at Larsen's Steakhouse on April 4, 2009 in Encino, California. (Photo by Kristian Dowling/Getty Images) (Kristian Dowling/Getty Images)

April 15, 2021 at 12:42 pm EDT

Actor, Jaleel White, of Family Matters fame is dipping his toes into the cannabis industry. That’s right, the actor who played Steve Urkel is launching his very own cannabis line.

In an article from Forbes, Jaleel White is reportedly in partnership with 710 Labs. Together, their line is called ItsPurpl and will feature the popular strain, Purple Urkle.

It’s set to launch April 20, 2021 and be available in dispensaries in California to start, with future growth opportunities in additional marketplaces.

Read more about the new brand here.

I've tried it and it is top notch. Will have you asking, did I do that? Props to @jaleelwhite 😎I know Laura Winslow is blowing up ya phone now. https://t.co/yvMc8EYJAS
— Melanin Monroe (@onebadmamaijama) April 13, 2021